For Seller

For Seller - High Impact Home Marketing System

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P. 1. Introduction / System Summary
P. 2. Exposure / Exposure / Exposure
P. 3. Pricing Your Property To Sell
P. 4. Preparing Your Property To Sell

Call Jack Today For the Most Money
In the Least Amount of Time!

Your Decision To Hire A Realtor
Should Be Based Upon The Marketing Plan
Not The Price!

Price Is Based Upon Current Market Facts
That Are Not In Control Of Anyone!

Pricing Your Property To Sell

o Do you know how to price your home correctly? The longer a home is on the market, the harder it is to sell. People wonder what's wrong with a house that doesn't sell in a reasonable time and back away from even bothering to take a closer look. I can help you determine the best price to ask. Surprising, as it may seem, some homes are priced lower than they should be. More often, however, the home is price too high, and doesn't sell. Through proper research, I can help you select a price that is just right for your home.

o Traditionally, in the home selling business, most buyers expect to negotiate. Everyone likes to think they got a “deal”. In order to satisfy this need to negotiate, you should price your home with a "negotiating cushion" so that you will be willing to accept somewhat less than the asking price. Although market conditions will certainly affect the amount of negotiating, most homes sell within 5% of the asking price.

o Jack Barry‘s MBA in Economics and Finance provides a sound basis for understanding and interpreting market conditions. A Professional Market Analysis (CMA) of your home will be developed to help determine a competitive price range that encourages serious buyers to make serious offers.

o Serious buyers look in the price range that has been predetermined by their down payment and monthly payment ability. Unless your property is priced correctly, the down payment and monthly payment requirements for the buyer will not be competitive.

o A buyer who is seriously looking soon becomes very knowledgeable in his price range. An unreasonable asking price only discourages him from looking and considering your property.

o Buyers purchase by comparison, and a property priced above the competition does not “compare” favorably. Inviting a buyer to “make an offer” could indicate that a fair price has not been established.

o It is very difficult to obtain a reasonable offer on over-priced property. The buyer feels he should be just as unreasonable in his offer as the seller is in his asking price.

o By contrast, offers are much easier to obtain on a reasonably priced property. You can then choose which offer to accept with no obligation to one that does not meet your requirements.

o It is a mistaken idea to think that you will get more for a property by asking more. You usually get less. This is because fewer buyers will consider it. The right buyers will not see it and it usually stays on the market so long that it ends up becoming “shop worn”.

o To obtain proper market exposure, it is an absolute necessity to be competitive in price, terms and condition, with similar properties selling in your area.

o If you plan to adjust your price at the time of sale, why not adjust the price now and attract and expose it to more serious buyers?

Click Here For - P. 4. Preparing Your Property For Sale

Help Me Help You!

For A Free Of Charge, No Obligation Of Any Kind
Market Analysis By E-mail

Jack Barry 727 344-7610 Cell 727 224-8821

Jack@JackBarryWaterfront.com

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This page created and maintained by Jack Barry MBA, e-PRO^®, ABR^®, Realtor^®

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