For Seller - "Critical" Questions To Ask Yourself
To View: Robert Bruss's
Mailbag FSBO Article
(Click Here)
Before Attempting To
Sell Your Own Home
What Is the Number 1 Reason
A Home Buyer Looks at a FSBO?
That's Right
-
Saving The Commission!
So if you both have the same objective who is going to win? If the Buyer is giving up Free Representation that they receive from a Realtor, they are not going to pay the same price for a FSBO!
So in the event that I am correct - Are You Really Saving Anything? Especially, since you will have all of the Liability that I would normally have of a possible future lawsuit! Another factor is the time frame, what if it takes you 30 even 60 to 90 days longer to sell by owner, again are you saving anything?
In 10 Minutes I can show you a Customized Marketing Strategy That Can Actually "NET" You More Than You Could Net on Your Own. Contact Me Now for a 10 Minute Consultation! (click here)
So You’re Thinking Of Selling Your Own Home. Before You Go Out and Buy that “For Sale” Sign and Plant It in the Front Yard, Here Are Essential Questions You Should Ask Yourself!
Why Sellers
Need A Web-savvy Agent More Than Ever!
A primary reason people list their homes For-Sale-By-Owner
is to save the commission. Marketing research has repeatedly demonstrated
that maximum exposure produces maximum sales price. With more than
70
percent of all buyers now using the web as a pivotal part of their search
process, FSBOs will have even less opportunity for buyers to find to find their
listings.
In the past, newspaper ads would produce a fair number of calls
on most FSBOs. Today, a three-line ad in the local newspaper has little
chance of competing with a full blown 360-degree tour. As a result, the
FSBO now has an even smaller pool of buyers with whom to work. This
translates into less exposure and lower purchase prices. Furthermore, give
that most buyers who look for FSBOs automatically deduct 6 percent from the
sales price, the FSBO can often net less than if they had listed with an agent.
The second factor creating a challenge for FSBOs is the "needle-in-the-haystack"
nature of the Web. There are millions of Web sites including the hundreds
of thousands of real estate Web sites posted by individual agents. Without
home page optimization, meta tags, and a host of other branding strategies to
achieve high Web placement, the probability of the Web buyer finding the FSBO's
single listing on the Web is virtually non-existent.
Another issue FSBOs must face is that most internet buyers are reluctant to
provide contact information to a stranger, especially during the search process.
Instead, buyers identify homes they want to see and then normally contact a
single agent who can show them all the homes they want to see--not just one
home.
How Will You
Find The “Best” Buyer?
Do
you know that 93 to 96% of all homes in your area are sold through a
Real Estate Professional? In addition 65% of FSBO sellers give
up and list with a Professional in the first 30 days. 85%
of the remaining FSBO homes are listed by the end of 60
days. The reason for this - qualified FSBO buyers are only a
very small portion of the total pool of
qualified buyers!
Do you know 90% of the people who
look at FSBO homes are not qualified to purchase that home? This
is an astounding fact, but Professional Realtors, like myself, can reduce to a
minimum, showings of your home to prospects that, even if interested, are not
qualified to buy your home!
This
will make the selling process much more efficient and pleasant for you.
Not only that, you will be able to properly gauge the true interest of qualified
buyers in your home.
Why Would a Prospective Buyer Not Use the Free
Professional Services Of A Realtor?
Think
About It! FSBO buyers
believe they can get a better price by saving Your
Commission!
In other words, the buyer is
going to capture the commission benefit not you the seller! This conclusion
is verified by a survey by the National Association of Realtors which
reveals FSBO Sellers received 3 to 4% less
money in their pocket than sellers who sell their
home through a Realtor!.
The simple reason
FSBO sellers receive less money in their pocket is pure market
economics! Realtors have
access to 100% of the qualified buyer pool. Whereas, the
FSBO pool
of qualified buyers is significantly
less than the (the smaller FSBO pool is less than 10%
of the total pool of qualified buyers). Given the foregoing
information, Most Sellers will agree, increased exposure to
a larger number of qualified buyers will result in better offers and
fewer
inconveniences, but more importantly to you -
A Larger Bottom Line!
Qualified serious buyers are wary of dealing directly with homeowners. It's easier for a prospective buyer to speak frankly with a Realtor than risk insulting the owner. Buyers need to feel that they are getting a fair deal and that's why they more readily rely on a third party to the transaction. That's just another reason buyers are hesitant to do business with a non-professional.
Will You Price
Your Home Properly?
Do you know
how to price your home correctly? You can over-price
it and sit with it or
under-price
and lose much
more than the
cost
of a Realtor’s fee
The longer a home is on the market, the harder it is to sell
by anyone. People wonder what's wrong with a house that doesn't sell in
a reasonable time and back away from even bothering to take a closer look.
The time spent trying to sell your home by yourself can make it
harder to sell for the Realtor that you turn to in the end.
Surprising, as it may seem, some homes are priced lower than they should be. Usually, however, the home is priced too high, and doesn't sell. Through proper research, I can help you select a price that is just right for your home.
Do You
Know How To Effectively Market Your Home To Receive Top Dollar?
How
will you compete
against the Multiple Listing Service (MLS) which offers hundreds of home to
buyers, whereas you have only one home to sell? The MLS is the
most powerful sales tool available to agents.
Can You Qualify A Buyer?
How do you or the buyer
determine that he is financially qualified to purchase your home?
Can you
obtain the
buyer’s income
and expense figures without the
buyer
feeling you’re
getting
too personal.
Are You Aware Of The Defect Disclosure Requirements Even When Selling "As Is"?
Can You Prepare A Legally Binding Sales Contract?
Would you take a $1,000 deposit and possibly have your off the market for six weeks? What
type
of legal
instrument will you use to bind the sale?
Will a buyer be willing to give you a large deposit to hold?
Will You Hold
“Open House” 24 Hours A Day?
90% of the people who look at
FSBO home are not qualified to buy that home even if the want to buy.
How do you keep them out of your home? FSBO
ads and signs are open invitations to anyone to ask to see your home.
Owners have no way to screen prospective buyers and are subject to
drop-in-off-street lookers. Will you
always be home for
prospective buyers? How
can you
prevent
strangers
from
parading through
at all hours?
What about unsavory
characters? Can you tell by
looking at a
person whether they should be admitted to look your home over?
Owners are
taking a chance
when
a
home is viewed without a Realtor being present.
Will You Follow
Up On Your Prospects?
How do you keep track and follow
up prospective
buyers? In most cases, a sale is made is made the
second, third
or
fourth time a house is shown to a buyer.
Can You Negotiate The Deal?
If
problems arise,
do you have
the
knowledge and
experience to hold the
deal together? Many times,
stubborn “head-to-head confrontations”,
between seller and buyer result in a lost sale.
Can You Uncover Hidden
Objections?
Prospects
will
readily discuss
their objections to your home
with a
broker but usually are
apprehensive
about telling
an owner.
Objections can't
be overcome unless they are known.
Can You Help A Buyer Secure A Mortgage?
Complexities of financing
require a professional.
Do you
know how
to help the buyer
obtain
a
conventional
loan?
Due to the
complexities of financing, changing interest rates, points, terms, type of
mortgages (FHA, VA, ARM etc.), only a professional Realtor can achieve the
highest return for you.
What About When You Are At Home Alone?
Would you
or a member of your family, at
home alone, show your home to
two strange men who say they are potential buyers?
“For Sale
by Owner”
signs
are an
open invitation
to all kinds
of problems.
Do You Want To Assume
Responsibility for Unintentional Misrepresentations,
Incomplete Disclosures,
and Other
Legal Complications?
If problems arise in these areas, needless to say, it can cost a homeowner thousands of dollars in legal fees.
Conclusion
Your home is worth too much
money to risk.
It makes sense to weigh your decision very carefully about how to sell it.
Realtors expertise in marketing, showing and closing a sale will free the seller to focus on other priorities.
Owners are
taking chances when a home is
viewed without
a Realtor being present.
A Real Estate
Agent pays for their services
by bringing the seller a
higher net sales price.
A survey by the National
Association of Realtors reveals that FSBO Sellers received 3 to 4% less money in their pocket than sellers who sell their
home through a Realtor!.
The reason Realtors
have access to
100%
of the
pool of qualified buyers.
The "FSBO Buyers”
pool is only
a
very
small
segment -
less than 10% of the
total pool of qualified buyers.
The adage
“pay me now
or pay me
later”
rings true, the
Seller's Bottom Line Is Still King. Therefore,
why not
benefit
from the
services
of
a
professional
who will
expose the
seller’s property to a significantly
larger number
of qualified
buyers?
In real estate, there is more than one phrase you
often hear – “Location - Location - Location”. That phrase is
“Exposure -
Exposure - Exposure”
to the
highest number of qualified prospective
buyers.
I believe
you will agree
that
increased
exposure
to a
larger number
of
qualified buyers
will almost always
result
in better
offers
and
fewer
inconveniences
for the home-seller.
The Multiple Listing Service (MLS) provides the most opportunities for the right buyer to quickly find your home! Buyers can search the entire MLS right here on my website. It's quick, easy and simple using advanced search techniques that are not available on any other website! Your property will be highlighted on the Top Tampa Bay Website.
My marketing plan will
expose
your property to a larger number of qualified buyers
and that gives you the best chance
to get
the highest price
for your home.
"Marketing
Your Home For All It's Worth"
Call Jack
Today for the
Most Money
In the
Least Amount of Time!
Listing Your Home With Jack Barry & Charles Rutenberg Realty
Offers You the Best Opportunity To Get
the Highest Price For Your Property
and That Will Usually Translate
Into the Highest Bottom Line!
Top of The Line Service
Bottom Line Results!
Deciding
to
Sell
a Home
Is a
Serious Decision.
Help Me Help You!
For A Free Of Charge, No Obligation Of Any Kind
E-mail Homes For Sale Search
(Click Here)
Jack Barry 727 344-7610 Cell 727 224-8821
Jack@JackBarryWaterfront.com
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MBA, e-PRO®,
ABR®,
Realtor®
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